too many spoilers spoil the show

May be -- but I personally like spoilers.

They always let me know what to expect and to be infront of my screen.

They have always sent out spoilers when ever we felt the track was becoming boring. Including many of my friends got hooked on to the show because of the spoilers. I had been telling them I like Humsafars a lot - but they started watching it only after seeing the spoilers. Guess they help in marketing.

These r my personal opinion only. I mentioned only because I had a different experience with them.