How do I rename a hyperlink?

For example if my link is http://www.india-forums.com/new_topic_form.asp?FID=10 I can add the [URL] tag and make it workable. But then I wish to change it to the-name-I-gave-to-my-post.

How to make that happen??

[ URL=http://www.myWeb.com]My Link[/URL ]

Where it says "My Link" you enter the name you want the link to display.